Pharmaceutical commercialization is shaped by dynamic interactions between pricing, access, and patient behavior. This creates a complex environment where drivers of financial performance are affected by many constantly changing variables.
It can be difficult to understand the true drivers of growth and profitability, limiting visibility into how sales performance, access investments, and gross-to-net (GTN) dynamics interact at the prescription level.
Apollo Care’s Integrated GTN Solutions introduce a more actionable framework that evaluates pharma performance through a health-of-business lens. This approach improves visibility into performance drivers and supports faster, more dynamic cross-functional decision-making.
Case Study: Value Lost. Value Found. Value Realized.
This case study shows how Apollo Care helped a client move from fragmented visibility and rising GTN pressure to measurable commercial improvement through a centralized GTN Command Center.
The Problem: Value Lost
Our client had recently acquired a product in the GI space that had been experiencing sustained market erosion and increasing GTN pressures.
With fragmented data across sales, access, and financial performance, the client had limited visibility into the true drivers of these changes, leaving them uncertain about how to take the right targeted action with limited resources.
The Opportunity: Value Found
By partnering with Apollo Care, the client implemented a centralized GTN Command Center that unified performance data to provide a holistic view of the business.
Leveraging these insights, Apollo Care identified the highest-ROI tactics across cost and growth levers and scaled quickly with an iterative approach.
- GTN optimization across the value chain, including access strategy and copay program optimization.
- Integrated analytics, connecting sales performance, prescription demand, and net realized value.
- Targeted commercial interventions, improving sales force effectiveness and resource allocation.
- Continuous optimization, enabling rapid refinement of strategy based on real-time performance insights.
The Results: Value Realized
The client experienced a measurable turnaround, including record EBITDA performance, growth in year-over-year revenue, and a transformation that ultimately contributed to the sale of the company for a 4x multiple.
- GTN costs reduced from 75% to 65%, increasing average net realized gross profit by more than 50%.
- Achieved all-time high NRx and TRx performance.
- 2x sales force productivity growth within three months of the enhancement pilot.
About Integrated Gross-to-Net Solutions
Rather than applying static models, Apollo Care takes an unconventionally forward approach by developing solutions in response to real-world challenges and refining them continuously alongside clients.
This approach reflects solutions that are not only purpose-built but also continuously improved based on real-world application across diverse client scenarios.
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Learn more about how our Integrated Gross-to-Net solutions can help you and your patients.